Sesame Street’s Augmented Reality – Vuforia by Qualcomm

While at CES I was privileged to attend the Keynote address by Qualcomm and their CEO Paul Jacobs.  The entire keynote was quite entertaining, and I loved every minute of it.  Now being “Technology for Moms” there was definitely one part of the keynote that stood out to me.  There is a small portion of the keynote at the top of this post.

So, they are introducing Vuforia, by Qualcomm.  This is a platform to be used for augmented reality.  Many of you have probably never heard that term before, but essentially it’s where virtual technology and real world items collide.  You can look through your phone and see everyone around you with their Twitter handle hovering over their head.  Or you can see a sign in French and look through your phone and see it translated into English.  All of this is looking at things in real life through something like your tablet or your phone, which then ADDS to the real life picture.  Here’s a better quality video of Vuforia in action!

To learn more about Vuforia by Qualcomm check out their site about it  I’m super excited about the future of technology, and can’t wait to see how this will affect our children’s learning!


Disclosure: I was invited to CES as an ambassador for Qualcomm.  I received travel and hotel expenses, a tablet and a phone, both with Snapdragon processors.  I was not compensated for my time at CES or for any posts written after the trip.  I am also posting on my own, and was not told that it was required to write any posts on my experience or the products.  All thoughts and opinions are my own.

This post may contain affiliate links, which means I receive compensation if you make a purchase using the links.



About the author

Sarah Werle Kimmel

Sarah Werle Kimmel is a digital parenting coach and family tech expert. She has spent the last 20 years of her career working as a Microsoft Certified IT Manager supporting over 100 small businesses. During that time she started Family Tech LLC to help families understand and manage the technology in their home. She has regularly appeared as a family tech expert on local NBC, CBS, ABC and FOX news affiliates, BYUtv and Studio 5, and has been invited all over the world from tech companies like Lenovo, Verizon, Microsoft, Dell, and Samsung. Find out more on her website

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