Dell Shows Other Companies How to Listen! DellCAP

Last week I was invited to Austin, Texas to attend the first DellCAP days event.  DellCAP stood for Dell Customer Advisory Panel.  It is where they invited about 30 people from all over the country on 2 different days to come to Dell Headquarters and discuss different aspects of the Dell brand, and how they can improve it.

This is where  Dell was completely brave.  The first day was for the people who felt negatively towards the brand.  It would be like Apple inviting me to their headquarters to get my thoughts.  The second day (which obviously was the group I was in) was for the people who felt positively about the brand.

One thing that I seriously felt was missing was an official introduction time.  I really wanted to hear something about the other people I was there with.  Although I ended up getting to meet each of them throughout the course of the day, I would have liked to had an official introduction to everyone.

We got started at Dell with breakfast and just kind of a chatting session where we mingled around with the Dell employees and each other.  Then we jumped right into the first panel, which was more just talking about the brand, and the marketing of it.  This really bled into the support panel where we discussed the customer support of Dell.

During our discussions the FANTASTICALLY BRILLIANT, TALENTED Sunni Brown took notes in the most creative way I’ve ever seen.  You can see her doing it in the image included with this post.  Seriously, if you are a corporation and you are having a meeting that you need recorded, HIRE HER!  It is really a work of art and she did it all just as we were all talking.  I was talking to some of the Dell employees who said they may even put the large note mural in a frame and hang it in the cafeteria.  This way all of the employees can see what we had to say.

After we ate lunch we got to travel over to the design center and check out some awesome new products coming out, and a discussion of Dell’s different product lines.  We went from there to an NDA (Non-Disclosure Agreement) session that I’m not allowed to talk about (it’s very very cool though).  We then talked about Dell’s sustainability and recycling efforts, which are completely amazing!  From there we went out to dinner with the amazing folks at Dell, and had some really great Mexican food, with a twist.

So this week we are going to dig into what was discussed at DellCAP and I’d love to hear from my readers on whether or not we hit the nail on the head with what we were suggesting to Dell and it’s employees.  Tomorrow we are going to talk marketing so definitely stay tuned to hear why I hate Dell’s current commercials! (yes, apparently there is ONE thing about Dell that I don’t like… shocking, I know!)

*Disclosure – Dell paid for my trip out to Roundrock, but did not ask me to write any posts about my trip, I am writing my own opinions of the brand and my trip. (clearly I was in love with Dell before my trip anyway) Photo from Dell’s Official Flickr Stream.

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