Family Tech

The Phone Ladder

A first phone isn’t a birthday. It’s a readiness level. Find the rung your kid is on, what earns the next one, and which phone fits right now.

Prices and features checked on each company’s site, September 2026

Somebody asks me which kid phone is best just about every week, and four different families are going to get four completely different answers. So instead of ranking them, this page asks you a few questions, and by the end you’ll know which one is right for yours. Prefer to watch? Here’s my full video.

Need the answer tonight?

  • Under about 8, or you just need to reach them? A watch that calls and texts might be the whole answer: an Apple Watch if your family uses iPhones, or a Bark Watch if you don’t.
  • Just calls and texts, no internet? Look at Gabb.
  • They need a real (filtered) web browser, or two or three favorite YouTube channels? Look at Troomi.
  • You want it on your own cell plan, with exact control over what works when? Look at Pinwheel.
  • They’re getting on the social media train, whether you like it or not? Look at the Bark Phone.

If that answered it, go, be free. The reasons behind those lines are further down, and that’s where the real money is.

Something you should know about me

I work for Troomi. Not “they sent me a phone.” I’m employed there. I wrote the original version of this comparison before I worked there, and nobody at Troomi tells me what I can say. I also have affiliate links for all four phones and the Bark Watch, so I make a little money whichever one you pick. That’s on purpose, so there’s no reason for me to steer you. And I’ll tell you where Troomi falls short, too.

The Ladder

Instead of jumping straight into the deep end with an unfiltered smartphone, step up one rung at a time. Think training wheels for the digital world. Ages are typical, not rules: some 8-year-olds are ready, and some 16-year-olds aren’t quite there yet.

Where is your kid right now?
  1. A Watch That Calls Usually 3rd to 5th grade

    You’re here

    Not an entertainment hub, just a way to stay in touch: practice ends early, they’re at the other parent’s house, or they get home before you do.

    What I’d pick: an Apple Watch if your family uses iPhones, or a Bark Watch if you don’t. Details are in the phone finder below.

    Not yet? That’s a completely legitimate answer. So is waiting on the watch, too.

    Ready for a phone when…

  2. A Kid-Safe Phone Usually 6th to 8th grade

    You’re here

    A phone with the rules built into the phone itself, so there’s no app to delete and no switch to flip. Approved contacts, no social media, and you decide what else comes along.

    Your options: Gabb, Troomi, or Pinwheel. The phone finder below helps you choose.

    Ready for social media when…

  3. A Monitored Smartphone Usually 13 to 15

    You’re here

    They’re ready for social media and have outgrown the locked-down kid phones, but it’s not time for the Wild West yet.

    Your options: the Bark Phone, or an Android phone with Google Family Link plus the Bark app. Android lets monitoring apps see a lot more than an iPhone does.

    Ready to loosen up when…

  4. Loosening the Reins Usually 16 and 17

    You’re here

    If they want an iPhone now, go for it. Strict daily limits come off, and maybe a healthy bedtime stays. You’re moving from gatekeeper to consultant: a 10-minute tech check-in each week, and every now and then, a friendly “hand me your phone for a second” to scroll their feed. The algorithm doesn’t lie.

    Ready for hands-off when…

  5. Hands-Off 18, or high school graduation

    You’re here

    The parental controls are gone. If they have a job, their own phone plan is great practice. Still on yours? Give them an allowance for the bill and have them pay it, so they learn what it costs to stay connected.

More on the top rungs in my Graduation Plan.

Which Phone Fits?

Answer these, and the best fit shows up underneath, along with why. Everything stays in this browser.

1. How old is your kid?
2. Whose cell service is this going on?
3. When it comes to their texts, which do you want?
4. Does this phone need to grow with them?
5. Should they be able to install any app you approve, including social media?
6. Which of these matters most to you?

Gabb

Best fit

For: reaching your kid, with no internet at all.

Network
Its own service, on Verizon
Texts
Alerts you to concerning messages and pictures
Apps
A short list of preloaded apps. No browser, no app store
Grows?
Built to be the first one, for a stretch of time
Cost
From $29.99 a month on a two-year contract (more without one), plus a $30 activation fee and the phone ($169.99)

Best feature: Gabb Music, a music service where every song has been picked to be kid-appropriate. Think kids’ menu at a restaurant, and sometimes the kids’ menu is exactly what you wanted.

Watch out for: no schedules for shutting things off at certain times of day, and the complaints I see most are about hardware and reliability.

See Gabb (affiliate link)

Troomi

Best fit

For: kids who need a real, filtered web browser or a few favorite YouTube channels.

Network
Its own service, on AT&T. US only
Texts
You can read full conversations, and it blocks inappropriate words and pictures from being sent or received
Apps
Approved apps from its own app store. Never social media
Grows?
Yes. It starts as a calling and texting phone and opens up in stages
Cost
$24.95 to $34.95 a month, plus the phone ($6.94 a month for 36 months)

Best features: the message filtering, and a Smart Browser that lets you approve specific YouTube channels with no comments and no recommended videos, so there’s no rabbit hole at midnight.

Where we fall short (I work here, so I’m being extra critical): if AT&T is bad where you live, Troomi is bad where you live. It never opens up social media, so it won’t carry most kids all the way through high school. And the app store and time scheduler are clunky right now.

See Troomi (affiliate link, and I work there)

Pinwheel

Best fit

For: families who want the phone on their own plan, with tight schedules.

Network
Your choice. Add it to your own plan, or use Pinwheel’s own service. Sold in the US, UK, Canada, and Australia
Texts
You can read full conversations
Apps
Approved apps, with Pinwheel’s own review of each one. No web browser, no social media
Grows?
Yes, it opens up as they’re ready
Cost
$17.99 a month for the parent portal plus your own cell plan, or $29.99 a month with Pinwheel’s service, plus the phone

Best features: the scheduler. Modes like school, homework, and bedtime decide which apps work when, with a routine checklist built in, so “brush teeth, make bed” lives on the phone instead of in your voice. Its app breakdowns are the best in the business, too.

Watch out for: paying for service and the portal separately, and a setup that can feel like so much that people give up on the schedules.

See Pinwheel (affiliate link)

Bark Phone

Best fit

For: older kids ready for social media, as the bridge to a regular phone.

Network
Its own service, on T-Mobile
Texts
Alerts you to concerning content, with a snippet, instead of showing every message
Apps
Any app you approve, including social media, and Bark watches a long list of them
Grows?
It’s the last phone before a regular one
Cost
$29 to $79 a month depending on data, plus the phone ($10 a month for 24 months, or $25 a month for the Pro). Every plan includes Bark for your family’s other devices

Best feature: it watches social media messages. Allow Instagram, and you’ll get alerts for anything concerning inside Instagram.

Watch out for: alerts without full visibility, and a scheduling screen people (including me) find a little punishing. For a 9-year-old, it’s probably more monitoring than you need yet.

See the Bark Phone (affiliate link)

Apple Watch

Best fit

For: younger kids in iPhone families.

Needs
A cellular model, your iPhone to set it up, and Family Sharing
Controls
Approved contacts, Schooltime, Ask to Buy, and location, all from your iPhone
Cost
The priciest route: the watch itself, plus a cellular plan from a supported carrier for calls and texts away from Wi-Fi

Apple’s setup guide

Bark Watch

Best fit

For: younger kids, no iPhone required.

Needs
Nothing else. It has its own phone number
Controls
Contact management, location, and monitoring of texts, photos, and videos. No games, browser, or social media
Cost
$15 a month for service (includes Bark for your family’s other devices), plus the watch ($10 a month for 24 months)

See the Bark Watch (affiliate link)

Why not the old iPhone in the junk drawer, or a flip phone?

I understand the instinct. The catch is that controls you add on top of a regular phone can be taken off a regular phone, and kids don’t need to be hackers to do it: they re-download the deleted app from the cloud, change the clock, make a second account, or factory reset the whole thing. (I have a whole video on the ways kids get around parental controls.) On a kid-safe phone, the rules are baked into the phone itself. That doesn’t make them unbreakable, just a lot harder to break.

Flip phones are the worst of both worlds. A lot of them run on Android, so they get the internet and apps, but none of the parental controls. If you want a truly basic phone, I show you how to turn an iPhone into a dumb phone.

Before You Hand It Over

Kids almost never break these phones with everything locked down. They walk through a door you opened. The loopholes live in the yes you clicked in March and forgot about.

Straight from the source

Prices and features come from each company’s own pages. This category changes constantly, so if something here is a deal breaker for you, check it there before you buy.