What’s In a Name {SEO Optimization}


A little while ago I spoke at a conference called the Casual Blogger Conference.  The topic?  SEO (Search Engine Optimization).  They recorded the class, and I was waiting until the recording came out so I could post it along with my tips, but alas, it seems that my face broke the camera or something.  Since none of the morning sessions recorded (and mine was the first).  So, unfortunately (or perhaps FORTUNATELY) there is no video to accompany this post, and you’ll have to make do with my words. 

Today I’m talking about just one little tiny piece of the SEO puzzle.  That is Titles.  One of the best things you can do to improve your search engine ranking for the keywords you are going for is to add those words into the title.  The title of your blog, the title of your post, anything that needs a title.  If the keyword is in the title of your blog (which makes it the main title of the entire site), then Google can see that if someone is doing a search for “Moms Learning Technology” then this blog here is apparently talking about Moms Learning Technology, and is therefore a right fit for what the searcher is looking for. 

The best way to see what your competition is for that particular keyword or phrase is to do a Google search for “allintitle: moms learning technology”.  The number that appears UNDER the search is all of the other sites with that particular keyword or phrase ALSO in the title. 

In regards to post titles, here is how I do it.  First I come up with a topic that I’d like to talk about.  For example SEO tips.  I’ll look up in Google’s Keyword tool “SEO tips”.  I can see in this search that SEO Optimization is searched more often then just SEO tips.  I wouldn’t think that exact phrase would be searched since the O in SEO actually stands for Optimization so it’s like saying Search Engine Optimization Optimization.  (Which totally reminds me of another thing people say that can really get under my skin “PDF Format”  The F in PDF stands for Format.  You just said “Portable Document Format Format”, but I digress).  So I change my post title from SEO Tips to the overly annoying and redundant SEO Optimization and look like an idiot.

Again, this is only a very small piece of the SEO puzzle, but hopefully it will get you pointed in the right direction, and it’s very easy to implement.


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  • Sarah, this is awesome. I went to CBC and took detailed notes during your class and learned so much from you. I met you for a split second at EVO at lunch on Saturday and wish I would’ve talked to you more! Thanks for sharing this great information to us all. We just barely bought a domain a few weeks ago, right before EVO, and switched over to WordPress from blogger and boy has it been a learning experience!! 🙂 Yikes. Anyway, we are all trying to figure out SEO and this is a very helpful post, I’ve passed it along to the other 5 girls who do The Crafting Chicks with me. I might need to email you for more advice!!!

    Anyway, long comment…but thanks again for sharing your expertise. It makes a difference!