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Philips Put Healthcare in the Spotlight During CES 2020


I mention this every year when I return from CES. There is always a big theme for the year. It is not something that the CES planners come up with, or even plan for. It is just a result of what kind of products are trending. One year it was Alexa integration, another year it was wearables, this year the theme I spotted was healthcare. One company in particular really hit the pain points of today’s healthcare concerns, and that was Philips.

I got a chance to attend a breakfast sponsored by Philips and the amazing podcast, Parenting Bytes. As usual, I was super impressed with Philips’ offering this year. The company focused on three main areas of healthcare during breakfast including oral health, pregnancy & baby, and sleep.

Philips still leads the pack with Sonicare

For years I have been using a Sonicare toothbrush. I’m pretty sure I’ve had one since at least 2004, just not the same one, obviously. The toothbrush has come a long way since those early days. Sonicare is now faced with stiff competition, yet the toothbrush is still innovating and improving.

The Diamond Clean toothbrush comes with several interchangeable heads that offer different experiences based on what you are currently concerned with fixing. There is a tongue cleaner, a “whitening” head and more. The toothbrush can automatically detect which brush head has been added to the brush and will help you figure out how to get the most out of your brushing through the connected app.

Philips Sonicare

The toothbrush also charges super easily in the included mouth rinse cup, so you just throw it in the cup and you won’t have to worry about it running out of batteries during your brushing session. The battery life is pretty great though, so I can take my toothbrush on vacation for a week, and not have to charge it once!

During breakfast, though, Philips announced a new oral health program in partnership with Delta Dental of California (despite the name, it’s not just available in California). The new initiative is called the Brush Smart Program. If your employer provides your dental insurance through Delta Dental of California, they can allow employees to sign up.

Through the program, you would get a significant discount on your Diamond Clean toothbrush, and as you brush properly you can unlock rewards like free brush head replacements and other products for yourself and your family. Your employer could even offer rewards for proper oral hygiene based on reports from the Sonicare app.

Sleep is a growing healthcare concern

One of the most significant problems people are facing these days is just not getting enough sleep. We are so busy, there are so many things to distract us, and we just can’t seem to get to sleep or wake up on time. Philips is working hard to resolve this problem as well.

In the past, they released a few products to help improve your sleep, and this year they have improved on those products.

Philips sleep health

SmartSleep Deep Sleep Headband

The SmartSleep Deep Sleep headband has an improved design this year. They took feedback from several users about how the headband sits on your head and ears. Then they changed it up to accommodate those requests. The technology, however, remains largely the same. The headband plays a regular tone that helps pull you into a deep sleep. It also keeps you there for a longer period of time.

Additionally, Philips also released updates to their old Somneo light, and I am all about it. I have actually used the Somneo light as my alarm in the morning for years. I go to the gym every day at 5 AM, and I literally have NEVER overslept. This “alarm clock” is really the best way to wake up in the morning.

Philips SmartSleep Connected Sleep and Wake-Up Light

The new Philips SmartSleep Connected Sleep and Wake-Up Light features a sunrise effect that makes the room brighter and brighter until it is time for your alarm to go off. Then the light plays some nice nature sounds (like birds chirping, although you can change it to other songs or sounds). It has been seriously great for me. I love how it gently pulls me out of my sleep state so I can wake up super refreshed in the morning.

Philips healthcare

The new light features smart connectivity, so I can control the light from my phone. I can set it to simulate the sunset when I’m going to bed at night or use it to help me wind down with some light-guided relaxing breathing.

I am so excited about these improvements, I can not WAIT to check it out! Once I get a new one, I know exactly what I’m doing with the old model… I have a 10-year-old boy that just can NOT wake up in the morning. I’m definitely going to try it out on him and see if it improves. I have a feeling that it will.

Philips has developed a “go-to” resource for parents, and parents-to-be

The last thing that Philips talked about is their Pregnancy + and Baby + healthcare apps. Back when I was having babies, we had to rely on “the Bible”. No, not an actual Bible, but the “What to Expect When You Are Expecting” books. I opened that book about a zillion times a day to find out about anything and everything that was going on with my body and my baby.

These days, the Pregnancy + and Baby + apps are all of that and so much more. There are a ton of articles and helpful advice for parents of all kinds, and the content is continually growing.

You can even track progress inside the apps of your pregnancy or your baby, depending on what stage you are in. The Baby + app also includes sounds like inside the womb or free Disney lullabies. You can play it on the speakers in your baby’s room to help them fall asleep.

Philips healthcare

The apps are available in 23 languages, and the feed will become customized to your location and situation as you use it. The content shown should start to be more and more relevant to you as you use it and it learns more about what you like to read.

I love that these tech companies like Philips are putting a lot more emphasis on healthcare and wellbeing these days! Everyone seems to be getting on board, and companies like Philips are definitely leading the way. I can’t wait to see what they will bring to the table next year.

This post and breakfast were both sponsored by Philips and Parenting Bytes

Philips Put Healthcare in the Spotlight During CES 2020

This post may contain affiliate links, which means I receive compensation if you make a purchase using the links.

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