You probably haven’t noticed (or maybe you have!) small changes behind the scenes I’ve been making around here the last couple of weeks. I changed our Instagram account from @Tech4Moms to @FamilyTech, Twitter was renamed to @FamilyTechZ, Pinterest was renamed to Family Tech Zone, and the URL you are visiting changed! Today, I get to officially launch the rebrand though, as my Facebook page finally let me edit the name! So I thought today was as good a day as any to officially announce the change!
What does the name/logo change mean exactly though, for you?
Let me start at the beginning… a very good place to start. When I started blogging in 2007, the blogosphere was a very different place. My blog at the time was called Organized Mom. I created it mainly to drive traffic to my, now defunct, software to help busy mom’s get organized. My passion was never the “organizing”, my passion has always been the technology. I have been an IT Manager for over 15 years, and I know a little something about the topic. In 2009 I registered tech4mommies.com and launched my tech blog. Originally the name was a play on those books “such and such for dummies”, but the “joke” fell flat, and really no one (and I mean NO ONE) made the connection. I shortened it to Tech4Moms probably about a year later, but my Facebook page still always said “for Mommies” and it drove me crazy. Plus, I never changed the URL, so even though I would tell people to go to Tech4moms.com it would redirect to the original tech4mommies.com.
While my hope in establishing this site was to educate women on technology, I found that dads would often come to me for advice as well. I really feel strongly that both parents in a family need to have a united technology front, and that can only be achieved when they both understand the technology in the world. Whenever my guy friends would comment on something I’ve shared from my site, they would always feel the need to clarify “well, I’m not a mom, but….” or “I know I’m not your target, but…” which would also drive me crazy, as I felt I had good information to share for both parents.
Over time, I’ve also wanted to create side projects such as TechKidsTV, and others, but never had the time and energy to put into creating yet another online space. I was already busy managing both Organized Mom, Tech4Moms, a full time job, and not to mention the kids and stuff! The point being, I was feeling really disjointed and annoyed with the state of my brand.
So, I started to think about the family as a whole, which it really should have been all along. A place for kids to get information, a place for parents to get information, a place for the whole family to land to understand the technological world that is all around them. As I bring it all under the same umbrella it just feels right.
I’ve also just typically shared the same kinds of things on all of the social platforms at the same time, but am realizing now, people go to the different platforms to see different things. With that, my social sharing is going to drastically change as well.
App Boards (curating the best apps in both iOS & Android markets), Gadgets (gadgets broken out by category so when you are shopping for someone you can check out the right board), Future technology (what is coming out in the future!), Videos, Help with teaching kids STEM, and so much more!
Tech of the Day, where we feature one new product every day! I am always asked “Hey, Sarah, what’s the coolest thing you’ve seen lately”, and now you can just follow us on Instagram and know! I’ll also be doing package unboxing videos, and any other “insta-tech” worthy images.
Sharing latest tech news that you care about, viral videos, popular meme’s with tech themes, and any other goodies that strike our fancy around the net.
Moms Get Mobile (showing you things you can do to make your life easier from the carpool line pickup!), Gameplay tutorials and videos, reviews of the latest gadgets, and maybe some other fun stuff!
Links to the latest from all of the above, twitter party participation and hosting, and commentary on live events and tech news as they happen and are announced.
We hope you are just as excited about our change as we are! Make sure to let us know what you think on any of the above social channels, or even right here in the comments!
Thanks for being a reader, and we hope to offer you great content.
Family Tech Zone… Helping families navigate the awesome and sometimes scary world of technology!
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